Your Beer Fridge. In Their Hands.
Give your customers a better way to discover your beer selection, explore what they're drinking and find the perfect beer for them.
Register Now For Brewery Taprooms, Bars & Pubs, Restaurants, Bottle Shops and Grocery & Convenience Stores.Why Join Hoppy Butterfly?
Build Your Beer Fridge Menu
Give customers a better way to discover what's in your fridge.
Create an interactive digital menu of your ENTIRE beer selection that customers can access through a QR code or dedicated URL.
Get Discovered
Be found by people looking for a craft beer nearby.
Showcase your business and beer selection to the growing Hoppy Butterfly community.
Know Your Customers
Gain insights into the beers your customers are drinking and enjoying.
Better understand their preferences and engagement to help make smarter decisions about what to stock.
A Better Beer Fridge & Chalk Board Experience
Your customers are standing in front of a fridge full of craft beer. Or the board you have at your venue, just wondering. Give them the information they need to find the right beer for them with the device already in their hands.
With your Hoppy Butterfly Custom Beer Menu, customers can explore your full beer selection right from their phone; including beer and brewery information, styles, tasting notes, Butterfly Scores and community ratings.
Share your Beer Fridge Menu with a QR code or dedicated URL, making it easy to use on its own or alongside your existing food and beverage menus.
Easy for you to manage. Better for them to explore and buy more.
Scan QR
Explore the Fridge
Discover a Beer
From Inventory List to Beer Fridge Menu
Already have your beer inventory in your POS system? Getting it onto Hoppy Butterfly is easy.
Simply upload your inventory list and let our AI help match your beers to the Hoppy Butterfly database — saving you time and making it easy to build your Beer Fridge Menu.
As your selection changes, easily keep your menu current by managing what's available, featured, sold out or discontinued.
Upload Your Inventory
AI Matches Your Beers
Your Menu Is Ready
Let us know. We'll work with the brewery or distributor to get it added, helping ensure beer information across Hoppy Butterfly stays accurate and reliable.
Get Discovered by Craft Beer Drinkers
Put your business in front of people looking for craft beer nearby.
Your Hoppy Butterfly retailer profile gives beer drinkers one place to discover your business and explore what you have to offer — from your beer selection and tap list to your business hours, photos, promotions and events.
Whether they're deciding where to go or already at your location, Hoppy Butterfly makes it easier for them to discover your beers and your business.
Know Your Customers Better
Your POS tells you what's selling. Hoppy Butterfly helps you understand what your customers are drinking and enjoying.
Through your retailer dashboard, gain insights into customer activity and engagement, including beers customers identify as purchased at your location when submitting their reviews.
As the Hoppy Butterfly community grows, these insights can help you better understand customer preferences and make more informed decisions about the beers you stock.
More than what they bought. Understand what they like.
Give Them a Reason to Come Back
New beers just arrived? Hosting a tap takeover? Planning a tasting or special promotion?
Keep your customers connected to what's happening at your business by sharing your latest promotions and upcoming events directly on your Hoppy Butterfly retailer profile.
Give beer drinkers another reason to discover what's new, visit again and stay connected with your business.
Getting Started is Easy
Register Your Business
Create your Hoppy Butterfly retailer account and tell us a little about your business.
Get Verified
We'll verify your business to help maintain a trusted community. You'll receive an email once your account has been approved.
Build Your Profile & Beer Menu
Add your business details and beer selection — or upload your inventory list and let our AI help match your beers.
Start Connecting
Share your Beer Fridge Menu, get discovered by craft beer drinkers and start learning more about your customers.
Ready to Put Your Beer Selection in Their Hands?
Join the Hoppy Butterfly community and give your customers a better way to discover your beers — while helping more craft beer drinkers discover your business.
Register Now Registration is subject to business verification.